WorkAgent is the agent layer over Freepik's tools and assets. State a goal — 'a 9:16 product hero with our brand colours' — and it routes to Image Generator, Prompt Builder, Canvas and the right video model to deliver it. You can still edit the prompt and pick the render before it ships.
Capability Snapshot
1 flow
goal to render
multi
tools orchestrated
ready
human-editable
Key value points mapped to practical production workflows.
Benefit
01
Goal-first, not tool-first
Describe the outcome — 'an explainer scene with our spokesperson on a city rooftop' — and the agent picks the tools, prompts and models to get there.
Benefit
02
Asset-aware orchestration
WorkAgent reads your character, brand, and scene library so the renders it kicks off automatically inherit the right identity anchors.
Benefit
03
Human-in-the-loop by default
The agent proposes prompts and tool selections; you approve, edit, or override. No silent renders eating credits behind your back.
A simple 3-step path to integrate this feature into your daily workflow.
Step 1
State the goal
Describe what you want in plain language — output format, audience, brand constraints — without naming a specific tool or model.
Step 2
Review the plan
WorkAgent surfaces a step-by-step plan: which tool, which prompt, which model. Edit any step or accept the whole plan.
Step 3
Run, review, ship
Renders land in the conversation; pick the winners, push refinements, and export when satisfied — same Canvas-style flow.
It's human-in-the-loop by default. The agent proposes a plan and asks for approval before spending credits, so you stay in control of cost and creative direction.
Yes. The agent reads your characters, brands, and scenes and binds them to renders automatically. Mention 'our spokesperson' and the right identity anchors flow through.
Image Generator, Prompt Builder, Canvas, the Video Generator (across Sora 2, Veo 3, Kling, Seedance), Avatar Studio, Upscaler, Background Remover and Vectorizer — the full Freepik toolkit.
Use WorkAgent when the path from goal to render is non-obvious or crosses several tools. Use the individual tools when you already know exactly which model and prompt you need.
Next Step
Open the tool directly and validate outcomes against your real campaign goals.